Rosalind

The Rosalind Jacket isn't just outerwear; it's an instant infusion of confidence. Imagine the buttery-soft vegan leather against your skin, a material that looks and feels impossibly luxurious. This is the piece that transforms a simple outfit into a definitive statement. The modern, slightly oversized silhouette drapes perfectly, creating a look of effortless cool whether you're navigating city streets or stepping into a low-lit lounge. The satisfying glide of the polished silver-tone zipper is a small detail that makes a world of difference. 

Styling Integration: For an elevated day-to-night look, layer it over a silk camisole and tailored trousers. For weekend chic, pair it with high-waisted denim and a classic white tee. The Astor is your versatile armor, the final touch that signals impeccable taste and a quiet, powerful presence.

The Rosalind Jacket is an investment in conscious luxury and enduring style. It is meticulously crafted from a premium, high-grade polyurethane vegan leather, chosen for its remarkable softness, durability, and resistance to cracking and peeling.

The thoughtful design includes a structured point collar that holds its shape, functional welt pockets, and a comfortable elasticated hem that defines the modern blouson silhouette.

Every seam is reinforced for longevity, ensuring this jacket remains a cornerstone of your wardrobe for seasons to come. Unlike inferior alternatives,

The Rosalind maintains its subtle sheen and supple texture over time, representing a smart, ethical choice without compromising on a high-end aesthetic. It is backed by the Kouvr Fashion 1-Year Quality Guarantee, giving you complete peace of mind in your investment

GOOGLE MERCHANT CENTER & ADVANCED STRATEGY

Product Category - Google Product Category codes
Apparel & Accessories > Clothing > Outerwear > Coats & Jackets (GPC Code: 203)

PRODUCT TYPE
Apparel & Outerwear > Jackets > Faux Leather Jackets

Product URL handle
For Black: /products/the-astor-faux-leather-bomber-jacket-black
For Burgundy: /products/the-astor-faux-leather-bomber-jacket-burgundy

Product image names & ALT text
Black Variant:
Image 1 name: kouvr-fashion-astor-faux-leather-bomber-jacket-black-front.jpg
Image 1 ALT text: Model wearing the black Astor oversized faux leather bomber jacket by Kouvr Fashion.
Image 2 name: kouvr-fashion-astor-faux-leather-bomber-jacket-black-side.jpg
Image 2 ALT text: Side profile of the black Astor faux leather aviator jacket showing collar and sleeve detail.
Image 3 name: kouvr-fashion-astor-faux-leather-bomber-jacket-black-back.jpg
Image 3 ALT text: Back view of the black Astor vegan leather bomber jacket highlighting the elasticated hem.
Image 4 name: kouvr-fashion-astor-faux-leather-bomber-jacket-black-flatlay.jpg
Image 4 ALT text: Flatlay of the Kouvr Fashion Astor faux leather jacket in black showing the full zip and pockets.

Burgundy Variant:
Image 1 name: kouvr-fashion-astor-faux-leather-bomber-jacket-burgundy-front.jpg
Image 1 ALT text: Model wearing the burgundy Astor oversized faux leather bomber jacket by Kouvr Fashion.
Image 2 name: kouvr-fashion-astor-faux-leather-bomber-jacket-burgundy-side.jpg
Image 2 ALT text: Side profile of the burgundy Astor faux leather aviator jacket showing collar and zip detail.
Image 3 name: kouvr-fashion-astor-faux-leather-bomber-jacket-burgundy-back.jpg
Image 3 ALT text: Back view of the burgundy Astor vegan leather bomber jacket with elasticated hem.
Image 4 name: kouvr-fashion-astor-faux-leather-bomber-jacket-burgundy-flatlay.jpg
Image 4 ALT text: Flatlay of the Kouvr Fashion Astor faux leather jacket in burgundy showing the full zip and pockets.

Brand positioning strategy
Position Kouvr Fashion as an accessible luxury brand specializing in "conscious staples." Emphasize the intersection of timeless design, premium non-animal materials, and attainable price points. Use "Invest in Style, Not in a Trend" as a guiding motto.

GTIN optimization
Essential for competitive advantage. Assign a unique, valid GS1-registered GTIN for every single variant (e.g., Astor-Black-XS, Astor-Black-S, Astor-Burgundy-XS will each have their own GTIN). This is critical for search visibility and eligibility for programs like "Buy on Google."

Custom Labels (0-4) strategy
Custom Label 0 (Price): $150-$200
Custom Label 1 (Season/Collection): FW23-Core
Custom Label 2 (Style): Bomber-Aviator
Custom Label 3 (Margin): High-Margin
Custom Label 4 (Performance): Best-Seller (to be applied after 30 days of data)

Condition: New
Age Group: Adult
Gender: Female

Size/Color variant strategies
Use a single `item_group_id` for "The Astor Jacket." Submit each color and size combination as a separate product/variant within that group. Ensure high-quality swatch images are used for color selection on the product page.

Advanced Competitive Edge Tactics
Seasonal Trend Integration: For Fall campaigns, use ad copy like "Your Perfect Fall Leather Jacket Is Here." For Spring, "The Transitional Jacket for Effortless Spring Layering." Create a Performance Max campaign specifically for "Fall Outerwear" audiences.

Competitor Gap Analysis: Target long-tail keywords that established brands with high brand search ignore, such as "collared vegan leather bomber jacket" and "oversized faux leather aviator jacket." Use competitor audience targeting on the Display Network.

Price Positioning: Price at a premium-tier for faux leather (e.g., $189 USD) to signal superior quality compared to fast-fashion alternatives ($70-$120) while offering exceptional value compared to genuine leather jackets ($400+).

Review/Rating Optimization: Implement a post-purchase email flow to aggressively solicit product reviews with photos. Partner with a review syndicator like Yotpo to get product ratings to appear in Shopping ads, which dramatically increases CTR.

Mobile-First Optimization: Ensure all product images are served in WebP format for fast loading. The product page must feature a "sticky" Add to Cart button on mobile view. The description should be highly readable with short paragraphs and ample white space.

Voice Search Optimization: Integrate conversational phrases into the description. E.g., "Wondering how to style a modern bomber jacket? The Astor is the answer..." This helps capture "how-to" and "what-is" voice queries.

SEO Integration
Primary Keyword Clustering: The core cluster is "faux leather jacket," "vegan leather jacket," "bomber jacket," and "aviator jacket." These must be in the title, H1, description, and ALT text.

Semantic Keyword Integration: Weave in related terms like "outerwear," "blouson jacket," "fall essential," "capsule wardrobe," "transitional layer," and "zip-front jacket" to build topical authority.

Featured Snippet Optimization: Add a small FAQ section on the product page answering common questions: "Is vegan leather durable?", "How do I care for my faux leather jacket?" to capture question-based SERP features.

Local SEO (by country): Explicitly state "Free & Fast Shipping in the USA" on the product page and in Merchant Center Promotions to increase CTR for the target market.

OPTIMIZED PRODUCT TITLE (BLACK)
Faux Leather Bomber Jacket for Women in Black | Oversized Vegan Leather Jacket with Point Collar & Zip Cuffs | Effortless Street Style Outerwear | Kouvr (149/150 characters)

OPTIMIZED PRODUCT TITLE (BURGUNDY)
Faux Leather Bomber Jacket for Women in Burgundy | Oversized Vegan Leather Jacket with Point Collar | Chic Fall & Winter Outerwear | Kouvr (139/150 characters)

CONVERSION-OPTIMIZED PRODUCT DESCRIPTION

Part A: Emotional Desire Creation

Meet The Elysian Bomber: the uniform for the effortlessly cool. This isn't just a jacket; it's an instant elevation of your entire wardrobe. Imagine the buttery-soft vegan leather draping perfectly over your shoulders, creating a silhouette that is at once relaxed and powerful. Hear the satisfying, subtle glide of the polished silver zipper as you style it for a day of city exploring or a night of downtown cocktails.

The Elysian is your style signature, the piece you'll reach for again and again. Drape it over a simple t-shirt and vintage denim for a flawless off-duty model look, or layer it over a silk slip dress for an edgy, sophisticated contrast. It’s the final touch that says everything without saying a word. Feel the confidence of a perfectly curated look, every single time.

Part B: Logical Alibi (Justification)

An investment in timeless style and uncompromising quality. The Elysian Bomber is meticulously crafted from a premium, high-grade vegan leather that delivers the supple texture and subtle sheen of genuine calfskin. Our advanced material is engineered to be crack-resistant, weather-resistant, and incredibly durable, ensuring it remains a centerpiece of your collection for seasons to come.

The design features expert tailoring, from the modern oversized shoulder to the flattering elasticated hem that defines the bomber silhouette. Every detail is considered, including smooth-gliding silver-tone hardware, discreet welt pockets for a clean finish, and a fully lined interior for comfort. We stand behind the impeccable craftsmanship with the Kouvr 1-Year Quality Guarantee, removing any doubt and promising enduring value. This is accessible luxury, designed for your life.

GOOGLE MERCHANT CENTER OPTIMIZATION

Product Category - Google Product Category Code
212 (Apparel & Accessories > Clothing > Outerwear > Coats & Jackets)

PRODUCT TYPE
Apparel & Accessories > Women's Clothing > Outerwear > Jackets > Faux Leather Jackets

CUSTOM LABELS STRATEGY
Custom Label 0 (Category): Best-Seller-Potential
Custom Label 1 (Season): AW24-Core
Custom Label 2 (Style): Bomber-Jacket-Minimalist
Custom Label 3 (Margin): High-Margin
Custom Label 4 (Campaign): New-Arrivals-2024

BRAND POSITIONING
Kouvr

GTIN
Required. Use your registered UPC/EAN for the United States market to ensure maximum visibility and legitimacy.

CONDITION, AGE GROUP, GENDER
Condition: New
Age Group: Adult
Gender: Female

VARIANT STRATEGY
Use a single 'item_group_id' for The Elysian Bomber Jacket.
Submit each color and size combination as a separate product variant.
Color Attribute: Use simple names 'Black', 'Burgundy'.
Size Attribute: Use standard abbreviations 'XS', 'S', 'M', 'L', 'XL'.

ADVANCED & SEO INTEGRATION

Product URL Handle
/products/kouvr-elysian-faux-leather-bomber-jacket

Image File Names
kouvr-elysian-faux-leather-bomber-jacket-black-front-view.jpg
kouvr-elysian-faux-leather-bomber-jacket-black-model-view-1.jpg
kouvr-elysian-faux-leather-bomber-jacket-burgundy-flat-lay.jpg
kouvr-elysian-faux-leather-bomber-jacket-burgundy-back-view.jpg

Image ALT Text
Primary Image: Kouvr Elysian women's oversized faux leather bomber jacket in black.
Secondary Image: Model wearing the Kouvr Elysian vegan leather collared jacket in black with dark jeans.
Primary Image (Burgundy): Kouvr Elysian women's oversized faux leather bomber jacket in burgundy.
Secondary Image (Burgundy): Back view of the Kouvr Elysian vegan leather collared jacket in burgundy showing the elasticated hem.

FREE Shipping - Orders over $150 USD

Kouvr offers fast and reliable shipping options across the world. Your delivery time frame will begin once your order has been dispatched and you've received a tracking number.

United States

Standard $6.99 USD - 5-7 days 
(FREE - Orders over $150 USD)

Express $26.99 USD - 2-4 days

Rest of World

Standard $9.99 USD - 7-10 days 
(FREE - Orders over $100 USD)

Express $29.99 USD - 3-5 days

NEED TO RETURN YOUR ORDER? 

Easy! If you are not in love with the product that you have purchased, Kouvr will provide you with full store credit.

RETURNS POLICY

Items must be returned within 30 days from the delivery date.All returns will automatically be issued store credit (this will allow you to easily re-purchase an alternative item, or the same item in a different size).

Items marked with the FINAL SALE message or hygiene-risk products cannot be returned unless faulty We do not offer refunds for final sale items, change of mind or incorrect sizing.

Customers who have received an incorrect item or products with a manufacturing fault will receive a refund. (Please note that the Kouvr Warehouse undertakes strict quality control on every item prior dispatch and upon receiving return).

Please take due care when trying on any products. (Items that are manually defected or do not comply with our returns policy will be declined and returned to the customer).

Kouvr is not responsible for return shipping costs.We do not issue store credit or refund on original shipping charges.

Read the full terms & conditions of our Returns Policy