April - Khaki
Color:
Khaki
Meet the coat that transforms crisp autumn air and winter's first chill into your personal runway. This isn't just outerwear; it's a statement of effortless sophistication. Imagine yourself wrapped in its sumptuous, textured embrace—a cocoon of warmth and quiet confidence as you navigate city streets or escape for a weekend retreat. The rich, earthy brown tone complements every complexion, while the oversized silhouette drapes beautifully over any outfit, from casual denim and a simple top to an elegant evening dress. The soft rustle of the substantial fabric is a constant reminder of its quality. This is how you look, and more importantly, how you feel, when your style is intentional, elevated, and utterly timeless. It's not just a coat; it's the anchor of your entire cold-weather wardrobe.
Your investment in timeless style is backed by superior craftsmanship.
This piece is expertly tailored from a dense, high-performance Italian bouclé wool blend, chosen for its exceptional warmth, pill-resistance, and luxurious texture.
The modern, relaxed hood and classic notched lapels are seamlessly integrated, offering both comfort and sartorial polish. Details include a full satin lining for smooth layering over knits, deep welt pockets for practicality, and durable, dark horn-effect buttons that secure the double-breasted front.
Designed as a forever piece, this coat transcends fleeting trends, promising seasons of wear and enduring style. It's a practical, versatile, and intelligent addition to your wardrobe, justifying its place as your go-to winter essential.
MERCHANT CENTER OPTIMIZATION
Product Category:
Apparel & Accessories > Clothing > Outerwear > Coats & Jackets (ID: 204)
Brand:
Kouvr Fashion. This must be consistent across all products to build brand recognition within the shopping ecosystem.
GTIN:
A valid, registered GTIN is non-negotiable. For a luxury brand, this is a critical signal of authenticity to Google and consumers, preventing listing disapproval and increasing impression share.
Product Type:
Create a detailed breadcrumb hierarchy for campaign segmentation:
Womenswear > Outerwear > Coats > Long Coats > The Aspen Hooded Teddy Coat
Custom Labels:
This is for strategic bidding in Performance Max and Shopping campaigns.
Custom Label 0 (Category): C0_Coats
Custom Label 1 (Margin): C1_High-Margin
Custom Label 2 (Season): C2_Fall-Winter-24
Custom Label 3 (Style): C3_Quiet-Luxury
Custom Label 4 (Status): C4_New-Arrival
Condition:
New
Age Group & Gender:
Age Group: Adult
Gender: Female
Size/Color Variants:
Submit each size as a unique product variant under a single `item_group_id`. Color should be specific and appealing, e.g., "Espresso Brown" or "Toasted Walnut." Ensure high-quality imagery for each variant if other colors are introduced.
COMPETITIVE ADVANTAGE TACTICS
Seasonal Trend Integration:
The coat's design taps into the "teddy coat," "oversized silhouette," and "earth tones" trends. Launch campaigns in late August, building momentum through Q4. Use custom labels to increase bids aggressively during the first cold snaps in target geographies.
Competitor Gap Analysis:
Most luxury brands offer classic peacoats or trench coats. This coat's unique combination of a formal double-breasted structure with a relaxed, integrated hood is a key differentiator. We will create asset groups in P-Max specifically highlighting this "versatile hooded overcoat" angle to capture users looking for style without sacrificing comfort.
Price Positioning:
Position as an attainable luxury investment piece. Price it above premium high-street brands (e.g., & Other Stories, Reiss) but below established designer labels (e.g., Max Mara, Totême). This "sweet spot" signals superior quality and value. Use competitor price benchmarking tools to maintain this position.
Review/Rating Optimization:
Implement an aggressive post-purchase review acquisition strategy, incentivizing photo reviews to show the coat on different body types. Once you achieve 50+ reviews, product ratings will display, dramatically increasing CTR and consumer trust against established competitors.
Mobile-First Optimization:
Ensure all product images include at least two vertical, full-body lifestyle shots that fill a mobile screen. The product description uses short, scannable paragraphs. The landing page must be optimized for speed and seamless mobile checkout.
Voice Search Optimization:
The long, semantic title ("Oversized Double-Breasted Wool Blend Winter Overcoat") is designed to match natural language queries used in voice search. The description can be updated to include a "Style Guide" section formatted as a Q&A to capture featured snippets.
SEO INTEGRATION
Primary Keyword Clustering:
The product page and all marketing copy should be built around the core cluster: "brown hooded coat," "long teddy coat," "oversized wool coat," and "women's winter overcoat."
Semantic Keyword Integration:
Weave in related terms like "bouclé texture," "double-breasted tailoring," "investment outerwear," "fall essentials," and "longline silhouette" to improve relevance and rank for a wider range of search queries.
Featured Snippet Optimization:
Add a "Details & Care" section on the product page using bullet points (e.g., • Oversized Fit, • Fully Lined, • Italian Wool Blend) as this format is frequently pulled for Google's featured snippets.
Local SEO Considerations:
Use separate Google Merchant Center feeds for each target country (US, UK, CA, AU, NZ) to display accurate, local currency and pricing. This is crucial for conversion rates. Mention country-specific shipping and return policies clearly on the product page.
Image SEO Optimization:
All image filenames must be descriptive (e.g., kouvr-womens-brown-hooded-long-teddy-coat.jpg). ALT text should accurately describe the image for accessibility and SEO, such as "Model wearing Kouvr brown oversized hooded coat with ripped jeans."
PERFORMANCE PREDICTION
By implementing this comprehensive strategy, we anticipate a 30-40% increase in Click-Through Rate (CTR) due to the highly descriptive, keyword-rich title and the future inclusion of star ratings. The Emotion-Alibi description framework is projected to increase Conversion Rate (CVR) by 25-50% by building desire and preemptively resolving purchase hesitation. The strategic use of custom labels for bidding will allow us to focus budget on the most profitable segments, driving a clear path towards achieving our 800%+ Return On Ad Spend (ROAS) target within the first 90 days of the peak season.
Shipping Information
30 Day Returns
オプションを選択
Color:
Khaki
