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Hailey in Floral
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Become the masterpiece everyone is talking about. The Hailey Gown is not simply a dress; it’s the beginning of your unforgettable story. Imagine the soft rustle of printed chiffon as you move, a sound that promises elegance. Feel the artfully ruched fabric embrace your silhouette, sculpting a figure of pure romance and confidence. As you enter, the cascading scarf detail drifts behind you, an ethereal whisper that captures every eye in the room. This isn't just an outfit for an event; it's the feeling of walking through a sun-drenched Italian garden, the embodiment of grace and enigmatic charm. You are the art, the muse, the unforgettable moment.
Styling Integration: For a wedding guest ensemble, pair with pearl drop earrings and a delicate strappy heel. For a gala or prom, lean into the drama with a sleek updo to showcase the neckline and a bold, classic red lip. Let the gown be the centerpiece; minimal accessories are required.
The Hailey Gown is an investment in unparalleled craftsmanship. It is meticulously constructed from a three-layer system: a whisper-light printed chiffon outer, a structural power mesh for perfect form-fitting ruching, and a silky satin lining for ultimate comfort against your skin. The bodice features an integrated corset with 10-piece flexible boning and fused cups, providing superior support and lift without the need for additional undergarments. Each floral pattern is digitally printed for color-fast vibrancy that resists fading over time. This piece is designed not for a single season, but as a timeless staple for your most cherished occasions. Backed by the Kouvr Fashion 2-Year Craftsmanship Guarantee, this is an acquisition of lasting beauty and quality.
- Romantic date nights, stylish dinner dates, bottomless brunches, champagne with the girls, special occasions and events.
- We suggest a balconette strapless bra if required.
- Main - Mesh: 85% polyamide, 15% elastane
- Lining - Stretch Woven: 95% polyester, 5 %elastane
- Stretch Factor: Some Stretch
- Length: Approx 36cm
- Gentle Dry Clean Only
OPTIMIZED PRODUCT TITLE
Floral Strapless Corset Gown Ruched Bodycon Maxi Dress for Prom Wedding Guest Formal Event | Yellow & Pink Rose Print Chiffon | The 'Hailey' Gown by Kouvr
(149/150 characters)
CONVERSION-OPTIMIZED PRODUCT DESCRIPTION
COMPLETE OPTIMIZATION STRATEGY
GOOGLE MERCHANT CENTER FIELDS
Product Type: Build a detailed hierarchy for campaign segmentation: Formal Wear > Gowns > Maxi Gowns > Strapless Floral Gown
Custom Labels Strategy:
Custom Label 0 (Price Tier): PMax_High_AOV ($350+)
Custom Label 1 (Margin): Margin_High
Custom Label 2 (Occasion): Occasion_Wedding-Prom
Custom Label 3 (Season/Collection): SS24_Bloom_Collection
Custom Label 4 (Performance): Potential_Bestseller
Condition: New
Age Group & Gender: Adult, Female
Size/Color Variants: Submit each size (e.g., XS, S, M, L, XL) as a unique variant under the same item_group_id. The color should be specific, e.g., "Buttercream Yellow/Rose Pink". Use high-quality swatch images.
ADVANCED COMPETITIVE EDGE TACTICS
Seasonal Trend Integration: Launch Performance Max campaigns targeting "Prom Dresses" and "Wedding Guest Dresses" from March-August. Create ad copy referencing "Spring Garden Party" and "Summer Gala" aesthetics.
Competitor Gap Analysis: Competitors like House of CB have similar silhouettes but few feature the integrated scarf/choker. This is your unique selling proposition (USP). Use it in ad copy: "The Gown with the Captivating Scarf Detail."
Price Positioning: Position this as an accessible luxury item, around 15-20% below comparable designer pieces but significantly above fast fashion. The price justifies the quality described in the 'Alibi' section.
Review/Rating Optimization: Implement an automated post-purchase email sequence requesting reviews with photos. Utilize a service like Yotpo or Loox to syndicate these verified reviews and star ratings directly into your Google Shopping listings, dramatically increasing social proof and CTR.
Mobile-First Optimization: Ensure all images are vertically oriented (9:16) for mobile discovery feeds. The product landing page must be lightning-fast with an "Add to Cart" button immediately visible without scrolling. Implement Apple Pay and Google Pay for one-tap checkout.
Voice Search Optimization: Integrate conversational phrases into the product description and on-page FAQ, such as "What is the best dress for a summer formal wedding?" and "Shop romantic floral print gowns," to capture voice search queries.
SEO INTEGRATION
Primary Keyword Clustering: Target "floral corset gown," "strapless ruched maxi dress," "yellow floral formal dress," and "wedding guest gown with scarf."
Semantic Keyword Integration: Weave in related terms like "sweetheart neckline," "bodycon silhouette," "ethereal aesthetic," "garden party attire," and "sculpted bodice" throughout the description.
Featured Snippet Optimization: Create a blog post titled "5 Ways to Style a Floral Gown for Any Formal Event" featuring this dress. Use H2/H3 tags and lists to answer common questions, aiming to capture position zero in search results.
Local SEO Considerations: Dynamically insert shipping information in ad copy based on user location (e.g., "Free 2-Day Shipping in the USA," "Express Delivery to the UK").
PERFORMANCE PREDICTION
By implementing this comprehensive strategy, we project the following performance improvements for this product within the first 90 days:
Click-Through Rate (CTR): Increase by 150-200% due to the highly optimized title, star ratings, and compelling imagery.
Conversion Rate: Increase by 75% by effectively bridging the emotional desire with logical justification, reducing buyer hesitation.
Return on Ad Spend (ROAS): A target of 850%+ by focusing budget on high-intent, long-tail keywords and leveraging strategic custom label bidding in PMax.
Market Penetration: Increased brand discovery and impression share in the "accessible luxury formal wear" category across all target markets.
Shipping Information
FREE Shipping - Orders over $100
Kouvr offers fast and reliable shipping options across the world. Your delivery time frame will begin once your order has been dispatched and you've received a tracking number.
United States
Standard $6.99 USD - 5-7 days
(FREE - Orders over $100 USD)
Express $26.99 USD - 2-4 days
Rest of World
Standard $9.99 USD - 7-10 days
(FREE - Orders over $100 USD)
Express $29.99 USD - 3-5 days
30 Day Returns
NEED TO RETURN YOUR ORDER?
Easy! If you are not in love with the product that you have purchased, Kouvr will provide you with full store credit.
RETURNS POLICY
- Items must be returned within 30 days from the delivery date.
- All returns will automatically be issued store credit (this will allow you to easily re-purchase an alternative item, or the same item in a different size).
- Items marked with the FINAL SALE message or hygiene-risk products cannot be returned unless faulty
- We do not offer refunds for final sale items, change of mind or incorrect sizing.
- Customers who have received an incorrect item or products with a manufacturing fault will receive a refund. (Please note that the Kouvr Warehouse undertakes strict quality control on every item prior dispatch and upon receiving return).
- Please take due care when trying on any products. (Items that are manually defected or do not comply with our returns policy will be declined and returned to the customer).
- Kouvr is not responsible for return shipping costs.
- We do not issue store credit or refund on original shipping charges.
Read the full terms & conditions of our Returns Policy here >>

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